According to the United Nations (Hoballah & Averous, 2015), sustainable consumption is an integral part in ensuring that human actions stay within our planet’s capacity and therefore in considering the living conditions of future generations as well. As consumers, our individual buying-decisions can help fasten sustainable development in various industries making it an interesting research topic for us. Our first blog post series will summarize our research regarding quality seals, clean labels and product packaging design in the field of sustainability as well as the consumers‘ perceptions of such. Ultimately, we want to know, whether consumers accept and use quality seals in the purchase decisions. Further, we will outline implications for companies. While doing so, we will recap studies and their results in relation to each topic.
Continue reading “Sustainable consumption series part 1: Do quality seals communicate sustainability? – The consumers‘ perspective”