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Welcome to Acceptance Lab

Technology is changing faster than ever. Our research focus is the human perspective on  innovation: how users want to and are able to interact with the technology of our future. We take this human-centered research approach to the analysis of new technologies and innovations of all kinds, from new transport solutions, such as air taxis, to new applications of artificial intelligence, such as digital assistants.

Our goal is to help make the technology of our future more humane – incorporating human needs and desires from the earliest point possible into the technological development and commercialization plan of innovations. We believe that any new idea and technology should ultimately serve us – the humans. Therefore, our primary research focus is to develop an understanding of the conscious and unconscious reasons potential user have for accepting or rejecting a new technology.  

News Blog

Do we trust product reviews? Acceptance factors behind electronic word-of-mouth (eWOM)

The modern world of consumption is characterized by the steadily growing e-commerce sector and a large variety of shops, brands and providers. According to figures from the Federal Statistical Office (2019), 84% of Germans have already ordered something online and almost a third of users make at least one online purchase per week (Statista, 2019). …

Successful Call for Innovation: How WRS and HFT supported six companies from the Stuttgart region to improve their innovative projects

With their „Call for Innovation“, the Wirtschaftsförderung Region Stuttgart (WRS) and the Stuttgart University of Applied Sciences (HFT) have supported six regional companies in improving innovative projects with acceptance research. Participants included the department store Breuninger, Daimler, Stuttgarter Straßenbahnen AG (SSB), the software company space one, Rho Data GmbH and Pilz GmbH & Co. KG …

How can we make cycling in big cities safer? Here’s the answer

Riding a bike can be an easy, fun, sustainable and healthy way of transportation. Considering these positive aspects of cycling, cities should focus on becoming more bicycle-friendly. While there are cycle enthusiasts that have used their bike for as long as they can remember and use it to go almost everywhere, 40% of cyclists in …