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Welcome to Acceptance Lab

Technology is changing faster than ever. Our research focus is the human perspective on  innovation: how users want to and are able to interact with the technology of our future. We take this human-centered research approach to the analysis of new technologies and innovations of all kinds, from new transport solutions, such as air taxis, to new applications of artificial intelligence, such as digital assistants.

Our goal is to help make the technology of our future more humane – incorporating human needs and desires from the earliest point possible into the technological development and commercialization plan of innovations. We believe that any new idea and technology should ultimately serve us – the humans. Therefore, our primary research focus is to develop an understanding of the conscious and unconscious reasons potential user have for accepting or rejecting a new technology.  

News Blog

What do people think about autonomous delivery robots? An investigation of the consumer acceptance in different application contexts

Autonomous delivery robots are electrically powered vehicles that move either on the ground or on the road to bring goods to costumers. The usage of autonomous delivery robots for food and package delivery is increasing. While the robots are already used in the US since 2018, first pilot projects in German cities are currently implemented. …

How does the optimal mobility app look like? – An investigation of usage expectations, usage barriers and usability aspects

The Stuttgarter Straßenbahnen AG (SSB) has been providing mobility services in public transport in Stuttgart and the surrounding area for over 150 years. The goal of the SSB is to fulfill its tasks as customer-friendly as possible and thus to gain additional passengers – especially with a view to air pollution control. As an important …

How can we facilitate citizen participation in urban planning processes? An eye tracking study of a 3D participation platform

Citizen participation is a major driver of democratic and socio-economic development, as well as a key method of citizen empowerment (NDI, 2021). Involving citizens in urban planning processes can help create a sense of community, generate valuable ideas, and increase acceptance of planning proposals (OECD, 2019). Facilitating citizen participation may help achieve these positive outcomes. …