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Welcome to Acceptance Lab

Technology is changing faster than ever. Our research focus is the human perspective on  innovation: how users want to and are able to interact with the technology of our future. We take this human-centered research approach to the analysis of new technologies and innovations of all kinds, from new transport solutions, such as air taxis, to new applications of artificial intelligence, such as digital assistants.

Our goal is to help make the technology of our future more humane – incorporating human needs and desires from the earliest point possible into the technological development and commercialization plan of innovations. We believe that any new idea and technology should ultimately serve us – the humans. Therefore, our primary research focus is to develop an understanding of the conscious and unconscious reasons potential user have for accepting or rejecting a new technology.  

News Blog

How can (electric) Carsharing work in rural areas?

The concept of carsharing is pretty straightforward. Instead of owning a vehicle yourself and being attached to the acquisition costs, insurance, repairs and other running costs, you just pay for a vehicle whenever you need one (c.f. mobility on demand). Depending on the provider, costs are usually calculated as a mix between mileage and time. …