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Welcome to Acceptance Lab

Technology is changing faster than ever. Our research focus is the human perspective on  innovation: how users want to and are able to interact with the technology of our future. We take this human-centered research approach to the analysis of new technologies and innovations of all kinds, from new transport solutions, such as air taxis, to new applications of artificial intelligence, such as digital assistants.

Our goal is to help make the technology of our future more humane – incorporating human needs and desires from the earliest point possible into the technological development and commercialization plan of innovations. We believe that any new idea and technology should ultimately serve us – the humans. Therefore, our primary research focus is to develop an understanding of the conscious and unconscious reasons potential user have for accepting or rejecting a new technology.  

News Blog

What do people think about bike-sharing-systems? Examining the acceptance and usage

Riding a bicycle is environmentally friendly and good for your health – so it’s no wonder that 64% of Germans own a bicycle (Statista, 2021a). The number of bicycles in Germany last year was higher than ever before at around 79.1 million (Statista, 2021b). However, if you don’t own a bike, or don’t have it …

Green Beauty – factors influencing consumers‘ acceptance of green personal care products

Efforts to combat climate change require action at all levels. Therefore, environmental sustainability is also a topic of increasing relevance in the cosmetics industry.   Cosmetic products are used by the vast majority of people on a daily basis and have a high environmental impact during their product life cycle due to ingredients and materials …

Check-in/check-out in public transport: Understanding the users and the acceptance of CICO-BW app

I am sure many of you know this situation: Before using public transportation, you are wondering which ticket you need, how many zones your trip includes or which tariff you must pay (or which ticket is the cheapest alternative). These questions demonstrate that using public transportation in Baden-Württemberg is complicated, which diminishes the attractiveness and, …