A Research Group at Stuttgart University of Applied Science
Developed by MacVaugh and Schiavone in 2010
Core Idea is to Focus more on the non-Adoption decision with the aim to explain resistance rather than acceptance
Based on a historic literature review, the authors argue that resistance occurs in different domains, which can be described as a macro-dimension (market/industry), a meso-dimension (social system) and a micro-dimension (individual)
Fogg Behaviour Model
Developed by BJ Fogg in 2009
Core Idea is thet three elements must converge at the same moment for a behavior (or acceptance) to occur: Motivation, Ability, and a Prompt.
Particularly the idea that a certain prompt or trigger is necessary to change learned behaviour or habits is highly relevant for innovation acceptance research