Methods

We believe in diversity of methods

Innovation Acceptance Research employs a wide variety of methods, each with specific strengths and weaknesses in solving different research questions. If applicable, we strive for a mixed-methods design, leveraging the combined strengths of various qualitative and quantitative methods.

In particular, our methods include:

• Simulation
  
  
• In-Depth Interviews
   
• Focus-Groups
   
• Surveys
   
• Laboratory Experiments
   
• Field Experiments
   
• Eye-Tracking / Tracing