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Innovation Acceptance Lab
Innovation Acceptance Lab

Innovation Acceptance Lab

A Research Group at Stuttgart University of Applied Science

  • Home
  • Acceptance Theories
    • Diffusion Theory
    • Theory of Planned Behaviour
    • Technology Acceptance Model (TAM)
    • Unified Theory 1 & 2 (UTAUT)
    • Other Models
  • Methods
    • Simulation
    • In-Depth Interviews
    • Focus-Groups
    • Surveys
    • Laboratory Experiments
    • Field Experiments
    • Eye-Tracking / Tracing
  • Our Research
    • Mobility Research
    • Virtual Reality
    • Energy
    • Digital Assistants
  • Publications
    • Blog
  • About us

Methods

We believe in diversity of methods

Innovation Acceptance Research employs a wide variety of methods, each with specific strengths and weaknesses in solving different research questions. If applicable, we strive for a mixed-methods design, leveraging the combined strengths of various qualitative and quantitative methods.

In particular, our methods include:

  • Simulation

  • In-Depth Interviews
     
  • Focus-Groups
     
  • Surveys
     
  • Laboratory Experiments
     
  • Field Experiments
     
  • Eye-Tracking / Tracing 
     

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