Hyperloop technology presents opportunities for shortened travel time, a lower infrastructure footprint and an exceptionally low use of energy. Our partner for this research project, the Dutch company Hardt Hyperloop, has already developed a full-scale test facility in Delft and plans to build a European-wide Hyperloop network connecting major cities. The aim of this study was thus to generate a deeper understanding of user acceptance of hyperloop technology by identifying users’ willingness to use this mode of transportation and the factors that support user acceptance or rejection of the new technology. The study is based on a representative sample of the Dutch population (N=387). Read the full whitepaper here.
In our Research Project AirTaxiS we evaluated the acceptance of autonomous flying AirTaxis for urban areas. Together with Volocopter, Daimler and the State of Baden-Württemberg this research project included the first public flight of an AirTaxi in Europe, which was attended by more than 20.000 spectators. Our research design included a questionnaire and a field experiment (N=1.203). More details on our project website. The main findings are available in this whitepaper.
In this study we employed the UTAUT model to understand the individual user acceptance decision of ebike sharing programs in Germany. The analysis of the sample (N=372) showed that hedonic motivations prevail among the group of interested users, while the less-interested users are more affected by rational arguments, such as easy access and environmental protection. The full results of the study can be accesses here.
Car Supscription models or Car Flatrates offer individual car ownership combined with a high level of flexibility. Apps, such as Cluno or Volvo Care offer a wide range of cars at a monthly fixed price, including everything except gasoline. Users moreover have the opportunity to change cars at least annually, often even more frequently. In this research project we conducted a survey with N=242 German car owners and prospective owners. The main results can be found in this whitepaper.
In our 2018 study with Mercedes-Benz, we elicited salient beliefs of individuals towards shared autonomous vehicles. In sum, 41 new car buyers were interviewed upon the delivery of their new automobile at a German premium car manufacturer’s delivery center. The semi-structured interviews were designed to evaluate the attitude towards this new technology as well as to collect related salient associations. Based on a two-dimensional correspondence matrix, a pattern of prevalent associations linked to the attitude towards shared mobility services was derived. More information can be found in this research publication