On October 8, 2022, mobility and acceptance researcher Prof. Dr. Patrick Planing presented his TED talk at the Liederhalle Stuttgart focusing on the question who decides which innovations humans will accept and use in the future.
Is it really strategists, inventors, founders and CEOs who tell us what our mobility will look like in 10 or 20 years? Or do we as consumers have more influence on the future than we might realize? Answers to these questions can be found in the following video.
With their “Call for Innovation”, the Wirtschaftsförderung Region Stuttgart (WRS) and the Stuttgart University of Applied Sciences (HFT) have supported six regional companies in improving innovative projects with acceptance research. Participants included the department store Breuninger, Daimler, Stuttgarter Straßenbahnen AG (SSB), the software company space one, Rho Data GmbH and Pilz GmbH & Co. KG for automation technology.