Does virtual reality aid in realistically testing the acceptance of new innovations? – A case study on the acceptance of air taxis

Innovations in the area of mobility often take years, sometimes decades, to become reality. Developing technologies over such long time spans is a risk, since it is unclear whether the public will accept the new technology, once available. This raises the question whether it is possible to evaluate the acceptance of a technology, which cannot yet be tested under real live conditions. Industry and researchers have come up with different solutions to this challenge, using descriptions, sometimes pictures and increasingly also videos and virtual reality demonstrations of the new technology.

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Is e-vespa sharing a mobility alternative for commuters?

Stella-sharing is a mobility offer by Stadtwerke Stuttgart. The sharing service offers e-vespas that are powered fully electric. In the industrial park Synergiepark Stuttgart there is an intention to make mobility more sustainable. Shared e-vespas could be a sustainable alternative with a low investement for commuters traveling to the Synergiepark. 

Quelle: Stadtwerke Stuttgart

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How does the optimal mobility app look like? – An investigation of usage expectations, usage barriers and usability aspects

The Stuttgarter Straßenbahnen AG (SSB) has been providing mobility services in public transport in Stuttgart and the surrounding area for over 150 years. The goal of the SSB is to fulfill its tasks as customer-friendly as possible and thus to gain additional passengers – especially with a view to air pollution control. As an important step to increase the attractiveness of public transport in Stuttgart, the so-called polygo app is now to be developed. The polygo app is intended to become a user-friendly information and booking platform which offers access to multi-modal mobility offers in Stuttgart and the region. Mobility services offered by SSB FLEX, as well as bicycle rental, carsharing and e-scooter providers are to be integrated in the app.


Source: SSB AG

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What do people think about bike-sharing-systems? Examining the acceptance and usage

Riding a bicycle is environmentally friendly and good for your health – so it’s no wonder that 64% of Germans own a bicycle (Statista, 2021a). The number of bicycles in Germany last year was higher than ever before at around 79.1 million (Statista, 2021b). However, if you don’t own a bike, or don’t have it with you at the moment, many German cities offer the option of renting one. So-called bike-sharing systems have become increasingly popular in recent years. In the city of Berlin, for example, there are more than 15,000 rental bikes (Technologiestiftung Berlin, 2019).

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Check-in/check-out in public transport: Understanding the users and the acceptance of CICO-BW app

I am sure many of you know this situation: Before using public transportation, you are wondering which ticket you need, how many zones your trip includes or which tariff you must pay (or which ticket is the cheapest alternative). These questions demonstrate that using public transportation in Baden-Württemberg is complicated, which diminishes the attractiveness and, thus, acceptance of public transportation. To support the transition to more sustainable mobility, a change in mobility behaviour is needed. Since facilitating the use of public transport is an important requirement of many people for using it (ADAC e. V., 2017), great attention should be paid to this aspect. Therefore, Baden-Württemberg started a project called CICO-BW. It involves the introduction of app-based e-ticketing with a check-in/check-out system and a daily best price guarantee.

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Successful Call for Innovation: How WRS and HFT supported six companies from the Stuttgart region to improve their innovative projects

With their “Call for Innovation”, the Wirtschaftsförderung Region Stuttgart (WRS) and the Stuttgart University of Applied Sciences (HFT) have supported six regional companies in improving innovative projects with acceptance research. Participants included the department store Breuninger, Daimler, Stuttgarter Straßenbahnen AG (SSB), the software company space one, Rho Data GmbH and Pilz GmbH & Co. KG for automation technology.

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How can we make cycling in big cities safer? Here’s the answer

Riding a bike can be an easy, fun, sustainable and healthy way of transportation. Considering these positive aspects of cycling, cities should focus on becoming more bicycle-friendly. While there are cycle enthusiasts that have used their bike for as long as they can remember and use it to go almost everywhere, 40% of cyclists in Germany do not feel safe when riding a bike (BMVBS & ADFC, 2019).

Looking at these suboptimal conditions for a sustainable future with increased bicycle usage, we decided that we wanted to change something. There must be a solution that makes riding a bike safer and is relatively easy and quick to implement. We wanted to make a sustainable impact on the bicycle infrastructure in cities. We found a way to do so.

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How can (electric) Carsharing work in rural areas?

The concept of carsharing is pretty straightforward. Instead of owning a vehicle yourself and being attached to the acquisition costs, insurance, repairs and other running costs, you just pay for a vehicle whenever you need one (c.f. mobility on demand). Depending on the provider, costs are usually calculated as a mix between mileage and time. Carsharing offers you the benefits of using a car without the strings attached to owning a car. According to an analysis by Roland Berger (2014) private cars stay idle for 23 hours every day. Thus, carsharing is an environmentally friendly way to increase the efficiency of car usage.

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Home, Smart Home – What do customers expect from smart home systems?

 

The corona virus made a lot of us stay at home more than ever before. A natural reaction to this is trying to make staying at home as nice as possible. An opportunity to make life at home more convenient and efficient are so called smart home systems. Smart home describes a set of technological innovations that aim at improving the living environment of a user by adapting it to his or her individual needs (Abicht et al., 2010). Smart home systems offer various options such as dimming the lights using your phone or automatically shutting the blinds, depending on the time of the day to ensure energy efficiency.

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